Marty Strong

Chief Executive Officer

Marty Strong is a retired Navy SEAL combat veteran and has been a CEO for over a decade. He serves on the board of BEST Robotics, Inc, and Legacy Care’s ESOP board of directors. He is a creativity and leadership consultant, motivational speaker, and the author of nine novels and three business leadership books; Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business released in January 2022 , Be Visionary: Strategic Leadership in the Age of Optimization, released January 2023, and Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results!, due for release in Summer of 2024.

 

Marty discovered a small post-acute focus practice group that became Legacy Care in the Richmond market in 2016. The ESOP purchased the company which had one employee and less than 30 client facilities. Over time Legacy Care has grown and expanded throughout Virginia and into adjacent states, focusing on quality care outcomes, the happiness of our providers, and playing the role of strategic partner to our clients. Marty assumed the leadership of Legacy Care February 1^st, 2024, after the well-deserved retirement of his exceptional predecessor.

Shannon Roberts

Chief Operating Officer

Shannon Roberts is a dedicated operational executive with over 20 years of comprehensive competent and insightful leadership experience including recruitment and retention, conflict resolution, change management, labor relations, payroll, operations, organizational design, financial operations, banking operations, and benefits administration. She has years of proven experience collaborating with senior management and the ESOP board of directors and was recently added to that governance body. Shannon works with the CEO to design and execute strategic plans in order to support and further corporate goals. Shannon is also adept at understanding the nuances of corporate risk mitigation, employing legal and insurance tools and methods to do so successfully. Shannon had many years of experience in labor relations, human capital management, logistics, and a whole host of other business tasks before joining us in 2017. She has a Masters of Urban Education degree and a Bachelor of Science degree in Psychology.

Beth Burke

Senior Vice President Business Development

Beth is responsible for managing and directing the strategic and operational growth of Legacy Care as well as responsible for ongoing provider and client relationship management. Her dynamic nature is compelling and her knowledge of the Mid-Atlantic post-acute market is impressive. Beth reports to the COO and CEO to design new market penetration campaigns as well as crafting the Legacy Care brand promise. 

Beth’s background pulls from education, having dedicated more than fifteen years to teaching and administration in several public and private school systems across the United States.

After transitioning into healthcare, her educational roots now influence her strong dedication to staff development, continuing education and team building. In fact, soon after she joined Legacy Care in 2016, she and the medical group’s Chief Medical Officer created a new customer relationship and recruitment program.

Beth earned a Bachelor’s of Science in education from William Jewell College and a master of education and administration from the University of Missouri-Kansas City.

In her spare time when she is not at her sons’ lacrosse games, Beth is an avid runner, musician, cook and watercolor painter.

Julie Miller, AGPCNP-C

Senior Vice President Performance Standards 

Julie Miller was born on Nurse’s Day. So, it is little surprise her career path led her to become a nurse practitioner.

Her background in medicine spans more than 20 years, delivering care to patients in healthcare systems and post-acute care facilities around the nation. Julie spent many years working in critical intensive care units, specializing in cardiac surgical care and neurology. She is responsible for quality control and compliance across the company’s operations with a focus on improving individual and team performance as well as the company overall.

Julie joined Legacy Care in 2018, starting out as an independent nurse practitioner caring for patients in post-acute facilities and assisted living centers. She transitioned into training and education, where she now leads the medical group’s credentialing, onboarding, and continuing education program.

Board-certified as an adult geriatric primary care nurse, Julie earned a Master’s degree in Adult and Geriatric Nursing from the University of Cincinnati in 2016. She earned a Bachelor’s of Science in nursing with honors from the University of Phoenix in Tampa.

Jan Fentress

VP of Operations

Jan has worked as a recruiter in the medical industry for the past several years serving clients and partners across the Southeastern Region of Virginia.

She joined Legacy Care in 2018. In her current role, Jan is responsible for leading business development in addition to growing and maintaining client and provider relationships.

Prior to entering the healthcare field, Jan worked in restaurant management and operations. She also is a founder of a Virginia Beach-based gas and plumbing company, overseeing its accounting and marketing activities.

Jan earned an Associate of Arts degree from Peace College in Raleigh, NC, and a bachelor of fine arts and minor in art history from Salem College in Winston-Salem, NC.

In her free time, Jan likes to paint and workout. She said the best job she’s ever had is being a mom to her daughter Charlotte and son Josh.

 

Heather Cleveland

Talent Acquisition Team Lead Heather’s distinguished career includes an extensive background in sales and recruiting, including managing large territories in competitive markets. Specializing in healthcare, she has successfully recruited for long-term care facilities in 18 states, in both rural and urban locations. Heather also has secured top candidates for multiple lines of ancillary care including dentistry, podiatry, optometry, audiology and behavioral health. Heather is motived by her passion for finding the right person for each opportunity. Her career path expertise includes healthcare recruiting, credentialing, onboarding and training and more. In her free time, Heather enjoys traveling and spending time with family and friends.